The problem
A result list is the wrong product when the caller needs one decision. Many rows can look like the same organisation.
The approach
The match is search used as selection. Like-for-like checks measured whether a change moved the top result, which is the only result that counts in this product.
The conclusion
Ask what the caller will do with the answer. If they will act on one row, tuning a list of ten is a different job, and it can look like progress while the decision gets worse.