# Return one record, not a list

> From millions of candidates that share an organisation's name and address, return the single best record.

## The problem

A result list is the wrong product when the caller needs one decision. Many rows can look like the same organisation.

## The approach

The match is search used as selection. Like-for-like checks measured whether a change moved the top result, which is the only result that counts in this product.

## Subjects

- [Relevance](https://oppority.com/topics/relevance.md)
- [Enterprise search](https://oppority.com/topics/enterprise-search.md)

## The conclusion

Ask what the caller will do with the answer. If they will act on one row, tuning a list of ten is a different job, and it can look like progress while the decision gets worse.
